CATERPILLAR®
CAT® Promotional Merchandise Catalog serving Europe, Africa and the Middle East
(32 pages)
Role: Strategic meetings, photo art direction, design/layout, production, final proof approval and delivery coordination
Art Direction/Design: Norscot Group, Inc.
CAT® Promotional Merchandise Catalog serving Asia Pacific (Chinese/English)
(32 pages)
Role: Strategic meetings, photo art direction, design/layout, production, schedule translation, final proof approval and delivery coordination
Art Direction/Design: Norscot Group, Inc.
CAT® Ladies Spring Collection (8 pages)
Role: Strategic meetings, photo art direction, design/layout, production, final proof approval and delivery coordination
Art Direction/Design: Norscot Group, Inc.
CAT® Racing Merchandise Collection
(24 pages)
Role: Strategic meetings, on-location photo art direction, design/layout, production, final proof approval and delivery coordination
Art Direction/Design: Norscot Group, Inc.
Dieline and assembled packaging of 1:50 Scale CAT® 994F Wheel Loader
Role: Photo selection, design/layout of dieline, coordination and transfer of files to vendor for production, final proof approval
Art Direction/Design: Norscot Group, Inc.
Homepage for Cat® promotional products - Category page - Product page -
Product image expanded
Role: Create banners and supply images for continuously updated merchandise
Digital Design: Norscot Group, Inc.