CATERPILLAR®
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CAT® Promotional Merchandise Catalog serving Europe, Africa and the Middle East
(32 pages)

 

Role: Strategic meetings, photo art direction, design/layout, production, final proof approval and delivery coordination

Art Direction/Design: Norscot Group, Inc.

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CAT® Promotional Merchandise Catalog serving Asia Pacific (Chinese/English)
(32 pages)

 

Role: Strategic meetings, photo art direction, design/layout, production, schedule translation, final proof approval and delivery coordination

Art Direction/Design: Norscot Group, Inc.

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CAT® Ladies Spring Collection (8 pages)

 

Role: Strategic meetings, photo art direction, design/layout, production, final proof approval and delivery coordination

Art Direction/Design: Norscot Group, Inc.

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CAT® Racing Merchandise Collection

(24 pages)

 

Role: Strategic meetings, on-location photo art direction, design/layout, production, final proof approval and delivery coordination

Art Direction/Design: Norscot Group, Inc.

Dieline and assembled packaging of 1:50 Scale CAT® 994F Wheel Loader

 

Role: Photo selection, design/layout of dieline, coordination and transfer of files to vendor for production, final proof approval

Art Direction/Design: Norscot Group, Inc.

Homepage for Cat® promotional products - Category page - Product page -

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Role: Create banners and supply images for continuously updated merchandise

Digital Design: Norscot Group, Inc.